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August 19, 2011     West Seattle Herald
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August 19, 2011

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How about a less expensive massage? Patrick Robinson Paul Silver, owner of the new La Vida Massage at 4700 42nd S. W. has expansion plans already in mind if the new business takes off as he believes it will. La Vida Massage will offer massage memberships By Patrick Robinson Coming to Jefferson Square at 4700 42nd S.W. in October is La Vida Massage and the franchise location brings a new business model with it, offering lower cost massage services through a mem- bership plan. Being built by Paul Silver and designed by Bo Miller, the facil- ity will offer 8 massage rooms (including couples massage), in a space designed to be, "A little flashier and a little more Seattle and a little less Minnesota," Mill- er said. It will feature stone and tile decor, with very darkly tinted windows on the west side, to pro- vide privacy. The north windows will be covered by walls inside and outside will feature super graphics -- photos of people and the ser- vices the company provides. The facility will feature a "quiet room", a waiting area where clients can wait for their appointment. The pricing model will start at $59.95 for a one hour massage but will be sold on a membership basis, month to month. The price is good for the whole household and is transferrable. If you don't use it, the massage credit rolls over into the next month. Additional mas- sages during the month will cost $49.95 but for the first 60 days Silver said he plans to offer the second massage for $39.95 and will lock that price in for those who become members during that introductory period. Walk ins are welcome but the prices are slightly higher. Silver said the membership model means the cost of a one hour massage can be offered at a much lower cost. 'q-he cost for a one hour massage can range from $79.95 to $129," he said. If the company is as successful as he hopes Silver is looking at tak- ing more space in the office tower above his ground floor location. Existing tenants will also be able to book "chair massages", a 15 minute upper body massage right in their office through La Vida. In addition to massage La Vida (which by the way means The Life in italian), will offer facials, waxes and other aesthetic services. In order to gauge the poten- tial for success Silver and his daughter Raeann, who will be the on site manager, did what you might consider a happy style of research. They literally went to massage facilities all around the Seattle area and had massages. Then took notes on quality of service, cleanliness, decor and how they were treated. After completing the research, Silver went on line and found La Vida Massage a chain based in Detroit with approximately 40 locations across the nation. After evaluat- ing them he went ahead. This is not the first business for Silver who previously owned Speakerlab, Seattle Cellular, did some business brokering, ran a company that did compact disc manufacturing, ran an indoor tan- ning company and had an aerial photography company. The company will offer "six to eight different modalities" includ- ing deep tissue massage, Swedish massage (the two most popular) couples, trigger point and pre- natal and will even offer Rolfing, an advanced form of deep tissue massage. "More than 70% of massage is called for, for medical reasons. The other 30% are because they love it," said Silver. La Vida Massage will most likely open the second week of October. They will be open 12 hours a day, seven days a week 9am to 9 pm except Sunday which will be 10 am to 6 pm You can contact Silver via email at psilver @ or via phone 937-VIDA. Patrick Robinson can be reached at PgOt00A NE mt00i.g 00.eety We've added new services! Welding Supplies Pro Cheap Ice Firewood Macy's White WELDING 10037 14th Ave. SW West Seattle Herald Friday, August 19, 2011 5 Kimberly Robinson Matt Kuharic from Columbia City was using a large driftwood stump as his perch to cast from. "It's a beautiful spot and some- times you catch a fish," he said. Lincoln Park, Point W'dliams popular for Salmon fishing By Patrick Robinson When the Washington State Department of Fish and Wild- life released their run forecasts of 5.98 million pinks, 143,450 coho and 398,000 chinook salmon ear- lier this year, fishers from all across the northwest could hardly wait to get their gear ready and head for their favorite fishing spot. For many, that's Point Williams in Lincoln Park. This week has seen them lined up, pole to pole just a few feet apart all competing for the prized pink salmon. There are many places to fish of course but the rules and regulations vary. On Puget Sound, anglers can fish for salmon in marine areas 7 (San Juan Islands), 9 (Admiralty Inlet) and 10 (Seattle/Bremerton). Those fishing Marine Area 7 can keep one chinook as part of their two-salmon daily limit, plus two additional pink salmon. They must, however, release wild coho and chum as of Aug. 1. If you are fishing marine areas 9 and 10 you can keep hatchery chinook - marked with a clipped adipose fin - as part of a two-salm- on daily limit, plus two additional pink salmon. Wild chinook must be released. Anglers fishing Marine Area 9 also must release chum salmon and - Which became effec- tive Aug. 1 - so will those fishing Marine Area 10. Matt Kuharic from Columbia City said he comes out a couple of times a year to fish from Lincoln Park and will definitely be back before the season is over. If it has been awhile since you've gone fishing or just want to brush up on the rules visit the Washing- ton State Department of Fish and Wildlife and download the Fishing Pamphlet. Patrick Robinson can be reached at ROSEN West Seattle Herald White Center News